SEO Mantra:
1. Use keywords in Title and URL / Domain name
2. Use Keywords in Description meta tag, Keyword meta tag, body text (1 -
6% per key-word, 5-20% overall) and in phrases if it matches search
sequences
3. DON’T USE garbled text without meaning in Links
4. Use an efficient tree-like structure and high inter-links to ensure every
page is reachable from any page within the site (sitemaps are helpful)
5. Link only to good sites and not to link farms. Dead links are detrimental.
6. Avoid "Link Churn“. This is noticed as paid link building efforts.
7. Try not to exceed 100K page size, ideally around 40K
8. Use less than 8 filler symbols in a single URL ( e.g. - _ % )
9. Freshness of content vis-à-vis total over-all content
10. Keep URL length less than 100 characters as much as possible, lesser is
better
Lecture Presentation by Dr. Arpan Kumar Kar | © Business Fundas
Good SEO Practices
11. Old is gold. Newer pages linked from an older site/page will get indexed
faster
12. Never redirect through refresh meta-tags to other pages before the
visitor spends less than 30 seconds on your site
13. Important to have substantial text in each page. Ideally Text : Html ratio
should be higher than 25%. Avoid excessive Javascript
14. Avoid vile languages. Spiders recognize and mark websites with abusive
content.
15. Avoid excessive cross-linking with partner sites (less than 10 inter-links in a page)
16. Accelerated link popularity is noticed as spam / paid link boosting
17. Site listing in directories like DMOZ are considered extremely beneficial
18. High Click-Through Rate within the site is considered very good
19. Never use scripts in the page for advertising unless sure of its quality
20. Always keep updating broken links lists for spiders
2. Use Keywords in Description meta tag, Keyword meta tag, body text (1 -
6% per key-word, 5-20% overall) and in phrases if it matches search
sequences
3. DON’T USE garbled text without meaning in Links
4. Use an efficient tree-like structure and high inter-links to ensure every
page is reachable from any page within the site (sitemaps are helpful)
5. Link only to good sites and not to link farms. Dead links are detrimental.
6. Avoid "Link Churn“. This is noticed as paid link building efforts.
7. Try not to exceed 100K page size, ideally around 40K
8. Use less than 8 filler symbols in a single URL ( e.g. - _ % )
9. Freshness of content vis-à-vis total over-all content
10. Keep URL length less than 100 characters as much as possible, lesser is
better
Lecture Presentation by Dr. Arpan Kumar Kar | © Business Fundas
Good SEO Practices
11. Old is gold. Newer pages linked from an older site/page will get indexed
faster
12. Never redirect through refresh meta-tags to other pages before the
visitor spends less than 30 seconds on your site
13. Important to have substantial text in each page. Ideally Text : Html ratio
should be higher than 25%. Avoid excessive Javascript
14. Avoid vile languages. Spiders recognize and mark websites with abusive
content.
15. Avoid excessive cross-linking with partner sites (less than 10 inter-links in a page)
16. Accelerated link popularity is noticed as spam / paid link boosting
17. Site listing in directories like DMOZ are considered extremely beneficial
18. High Click-Through Rate within the site is considered very good
19. Never use scripts in the page for advertising unless sure of its quality
20. Always keep updating broken links lists for spiders
